Tuesday, May 29, 2007

Stop Exploiting the Squick Factor


http://sethgodin.typepad.com/seths_blog/2007/05/day_old_sushi.html

OK, this is the kind of quickie, one-off example I hate. He takes some concept that on the surface, sounds good, but when you look at it closely, falls apart. Why? The local sushi place has made TONS of money off me, because I LOVE their half-price, day old avocado rolls. Why? Because they taste BETTER the next day, AND because I like $6.00 better than I like $12.00. Believe it or not, I fill an important need for my local sushi business. They’re able to sell delicious, healthy food, and I’m able to buy it, at a price we both agree on. Does that make me someone who eats day old sushi? Yes, and I feel good about that, therefore I will be back. I like the transparency of it—back atcha with your 2.0ism, matey.

(Honestly, what’s wrong with him? I think because it’s been so many years since Seth Godin’s had to count his pennies, he’s actually come to believe that sushi that’s “more than 55 minutes old” is fit only for the homeless. )

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